Real review
NYX Can’t Stop Won’t Stop Contour Concealer Review: My Quick Everyday Brightener
I featured the NYX Can't Stop Won't Stop Contour Concealer in Light Ivory video above because it is one of my favorite
Skincare and makeup editorials based on one principle: honesty.
Beauty content that sells is not content that informs. We cover beauty products without fear or favor. We do not praise automatically, and we do not do brand deals. This means we get to conduct real research and integrity test real products. We make recommendations that we truly believe are warranted.
My Light-Coverage Go-To
ILIA Skin Rewind Complexion Stick Review: My Everyday Light Coverage Go-To
I use the ILIA Skin Rewind Complexion Stick in shade 9N Tupelo on a daily basis and here are my honest thoughts
Read the full review →
A Word from the Editor
"Most website and editorials in the beauty space are pieces of advertorials that sell. I started the site to impose standards that defied the marketing jargon and what is the “norm”. My clinical background taught me to ask questions. To ask what are these ingredients really saying. That is the standard here and with every writer of this website. Every product we cover has been looked at honestly. Every recommendation is one I stand behind. I hope you find something useful."
Cassidy Mentzer, DPT — Head Editor
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Real video reviews
We actually buy it, try it, and film it
Cassidy is not getting paid to make these videos. She buys the products herself, actually uses them, and records the whole thing so you can see the real product in action. Then she gives her honest opinion, even when that means telling you to save your money. Every review here has the video to back it up.
Watch every review →
Real review
ILIA Limitless Lash Mascara Review: Natural, Enhanced Lashes That Last
Something that I really appreciate about this mascara is that it provides a natural but lifted effect. It‘s not super dramatic but
Real review
ILIA Skin Rewind Complexion Stick Review: My Everyday Light Coverage Go-To
I use the ILIA Skin Rewind Complexion Stick in shade 9N Tupelo on a daily basis and here are my honest thoughts
Celeb Beauty
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Celeb Beauty
Jessica Alba’s Real Skincare Routine Is Surprisingly Simple
Jessica Alba’s beauty story starts in the kind of house where getting ready was basically an event. Alba’s mom had dramatic makeup
Read Article →
Celeb Beauty
Taylor Swift’s Post-Show Skin Routine Is Amazing and Easy to Do
Taylor Swift is great. I know, I know, I talk about her a lot. Ask any of my friends, they’ll tell you.
Hot Takes
See all →Hot Takes is Cassidy's series where she goes one ingredient at a time. No product roundups, no marketing gimmicks, just an honest look at what an ingredient really does, what the hype gets right and wrong, and if it should be in your routine.
Hot Takes
Snail Mucin and Skincare?! Why the Hype Is Ahead of the Science
Snail mucin is everywhere, but most brands won't tell you the concentration—or whether it actually does what they claim.
Hot Takes
Copper Peptides: Why They’re Not a Retinol Replacement
Copper peptides support collagen and repair, but they're not the retinol alternative brands claim. Here's what actually happens.
Hot Takes
Exosomes: Why I’m Not Convinced They’re Worth $400 Yet
Cassidy breaks down the science and hype around exosomes in skincare—and why the research doesn't match the price tag.
Some of our favorite beauty products
As an Amazon Associate I earn from qualifying purchases.
The Ordinary The Daily Set
Olay Regenerist Micro-Sculpting Cream
WEEM Hair Skin and Nails Gummies
La Roche-Posay Lipikar AP+Max
Collagen Skin Care Set (6 Pieces)
ANAI RUI 3 Pcs Clay Face Mask Set
Tree Hut Vitamin C Body Scrub
Mario Badescu Facial Spray with Rose Water
medicube Collagen Overnight Peel Off Mask
CENTELLIAN 24 Madeca Cream Time Reverse
L'Oreal Paris Collagen Daily Moisturizer
Nutrafol Women's Hair Growth Supplements
Our Recommendations
Everything and anything we love in one location
Skincare, makeup, supplements, and more — curated picks with the honesty to speak behind every review.
Browse All Products →Latest
Reviews
NYX Can’t Stop Won’t Stop Contour Concealer Review: My Quick Everyday Brightener
I featured the NYX Can't Stop Won't Stop Contour Concealer in Light Ivory video above because it is one of my favorite
Reviews
ILIA Limitless Lash Mascara Review: Natural, Enhanced Lashes That Last
Something that I really appreciate about this mascara is that it provides a natural but lifted effect. It‘s not super dramatic but
Reviews
ILIA Skin Rewind Complexion Stick Review: My Everyday Light Coverage Go-To
I use the ILIA Skin Rewind Complexion Stick in shade 9N Tupelo on a daily basis and here are my honest thoughts
Reviews
ILIA Limitless Lash Mascara Review: The Clean Mascara That Saved My Lashes
For years, I layered drugstore mascaras, and in return, my eyes became easily irritated, and my lashes started to thin. In the
Reviews
Skylar Coconut Cove Hair & Body Mist Review: A Clean Alternative to Heavy Perfume
I was surprised to see so many mixed reviews of Skylar products. I understand that they are a new and smaller brand,
Reviews
Phillip Adam Orange Vanilla Shampoo and Conditioner Review: A Clean Formula That Actually Works
I use Phillip Adam Orange Vanilla Shampoo and Conditioner Set for 2 months and just had to refill my shampoo bottle (also
Beauty
Beauty Items That are Becoming More and More Popular
Lately, beauty and skincare has been a little weird, right? The other day I opened my cabinet and saw a jade roller,
Skincare
Exosomes Available on the Market Now (for Skincare and Beauty)
Exosomes…..they’re those tiny little messenger things your cells use to talk to each other, and apparently skincare brands looked at that and
Makeup
Makeup Products That Look Better on Mature Skin
As you get older, makeup changes. The products you used at 25 don’t work the same at 55. Powders will settle in
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